Josh-e-Junoon by Ali Azmat - Cricket World Cup 2011 Official Song


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Josh-e-Junoon was sponsored by LU Bakeri Cookies for Cricket World Cup 2011; it’s an inspirational track showing the intensity and passion of a nation as they stand behind their team and their heroes. Lyrically the track is inspirational and instrumentally it has Junoon’s signature elements with familiar riffs and percussions a combination of eastern and western melody. Video of the track is uplifting but has Ali Azmat’s familiar passionate face missing.

Song Credits:

  • Song: Josh-e-Junoon
  • Singer: Ali Azmat
  • Music: Shuja / Naqash
  • Director: Mazhar Raza
  • DOP: Shahzad / Sabahat
  • Post: Post House
  • Agency: Spectrum Y & R

Ali Azmat: A Pakistani singer-song writer, musician and actor. He is best known as the lead singer for the influential Sufi rock band Junoon and for his subsequent solo career. In 2001, he become the first musician ever to perform at the United Nations General Assembly along with an Indian band choosing to sing his song "Dosti" (English: "Friendship"), an aptly chosen title to promote the UN's mission in bringing peace to the world. In 2013, he sung 2 songs for Jism 2.

Azmat was born in Abbottabad and grew up in Garhi Shahu, Lahore. He went to Sydney, Australia, for his higher studies, but soon returned to Pakistan before completing university. His first band ‘Jupiters’ was known for performing covers at small gigs in Lahore. While with them, Azmat wrote his legendary hit song Dosti. He later sang and recorded Dosti with Junoon, after which the song gained national fame.

Continental Biscuits Limited (CBL): Founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU. We have an array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad. Our unrivalled portfolio of brands has been meeting consumer needs for well over two decades and includes such favourites as TUC, Candi, Prince and Tiger. We produce some of the best known crackers, cream variants, plain and ingredient-based biscuits. Our manufacturing location based in Sukkur is a centre of excellence which provides employment to 3000 people in the region. Our marketing, sales, finance, commercial, IT and the human resources functions are located in the head office in Karachi employing a total of 200 employees. As a part of the leading FMCG our head office has close links both with the Regional Offices of Kraft in UAE and our manufacturing plant in Sukkur.

Lyrics:

Josh-e-Junoon
Hai Yeh Josh-e-Junoon
Hai Yeh Apna Yaqeen
Jo Tum hai Dum Woh Kisi mai Naheen
Chalo Agay Chalo
Yeh hai Pak Zameen
K jo Tum mai hai Dum Woh kisi mai Naheen
Chalo Aagay Chalo
Yeh hai Pak Zameen
Josh-e-Junoon
Josh-e-Junoon
Muqaddar Is tarah Jaagay
Qadam Har Dam Barhay Aagay
Tumharay Hoslon se ho Watan ki Ik Nayee Pehchaan
Chalo Agay Chalo
Kahay Pak Zameen
Hai yeh Josh-e-Junoon
Hai yeh Apna Yaqeen
K jo Tum mai hai Dum
Woh Kisi mai naheen
Josh-e-Junoon
Josh-e-Junoon
Abhi hai Justuju Baqi
Abhi hai Aarzu Baqi
K Tum Aisi Khilaadi ho
Jo Maarain Gir ke bhi Baazi
Chalo Agay Chalo
Kahay Pak Zameen
Hai Yeh Josh-e-Junoon
Hai yeh Apna Yaqeen
K jo Tum mai hai Dam Woh Kisi mai naheen
Chalo Agay Chalo
Kahay Pak Zameen
Josh-e-Junoon
Josh-e-Junoon

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