Pakistani Assembled Vehicles Vs. Japanese Automobiles: Consumer’s perspectives & preferences


 By: Salman Junejo  Date:
Pakistani Assembled Vehicles Vs. Japanese Automobiles: Consumer’s perspectives & preferences
Ever since the Government allowed the import of reconditioned/used Japanese automotive vehicles, the selection criteria and options which were otherwise limited have increased for a potential buyer who’s in the market for purchasing a car.

According to PAMA (Pakistan Automotive Manufactures Association) Pakistan produced 142,145 in 2013, this figure exhibits that compared to other developing countries, at present the current road network stand at about 260,000 km which caters to around 11 million vehicles of different kinds and variety. Pakistan per km density ratio is still low, coming in at about 42 cars per km. As the disposable income of the middle class is increasing, they’re moving from 2 wheels vehicles towards motor vehicles; unfortunately on its own the Pakistani auto manufacturers are unable to bridge the gap between the demand for cars in the market, the customer have, no wonder, resorted to Japanese manufactured automotive imported vehicles.

However, consumers find themselves in somewhat of a bind and in a predicament as to which option(s) should be pivotal to tilt and outweigh the decision in favor of one car manufacturing country of origin over the other. Here are some pros and cons of both the Pakistani and Japanese vehicles:

The New Car Smell: Let’s face it, a majority of consumers still prefer new cars with zero mileage on them, it is a matter of personal choice and taste, they figure that a new car, though it may be assembled in Pakistan still fares better than a Japanese reconditioned car with a few thousand km under its chassis.

Devil is in the details: Japanese cars are outright of higher quality than their Pakistani counterparts, from the wood grain, plastic finish, the fabric used in the seat, the transmission and drive. To sum it all in a nutshell, in each aspect, continually a Japanese car can and in most of the cases usually do trumps a Pakistani built automobile.

Budget Savvy Choice: Although, Japanese cars that makes their way towards are used but mostly in mint condition. Consumers eyeing a car purchase may prefer them because of simple and plain economics and cost savings, for example, a brand new Suzuki Cultus would set him/her back around 1.1 million PKR approximately, as opposed to that, that same individual has a wide choice to select from Vitz, Belta, Passio, Coure and other such compact vehicles in the same price threshold and range.

Not only that the average fuel consumption is also well below their Pakistani counterpart, as they’re more fuel efficient which leads to higher cost savings in the long run.

Safety is Paramount: As per Japanese law, all motor vehicles regardless of being compact, subcompact, coupe, sedan or SUV. They come equipped with multiple SRS airbags to save the lives of precious passenger on board, when they’re shipped to Pakistan, by default they come with those SRS bags as well, as opposed to Pakistani vehicles made locally, even the sedan cars that are priced well above 1.5 million PKR, aren’t equipped with these safety air bags, which says a lot about the priority of local manufacturers of cars.

The Resale Conundrum: While some of the afore mentioned features which are in favor of Japanese cars, at the end of the day, when all options are gauged and exhausted, the Japanese imported cars fall behind in terms of resale value.

Compare a locally manufactured Toyota Corolla, it’s still considered as a highly liquid asset and can be sold off in a relative short time, in fact it is as good as cash, some might say, Japanese cars on the other hand, if we weigh them with Pakistani automotives in terms of re sale are lagging behind. This might change in a few years, as people mindset and perceptions change and as more and more Japanese cars are a more common sight on the roads of our country.

To sum it all up, these were some of the pros and cons in favor and some in opposition to both Pakistani Vs Japanese imported cars. There were the main points that potential buyers think of when he/she is in the market to acquire an automobile and what goes through their minds.

Having said that, it also depends and is influenced by an individual’s taste, whether he’s more of an risk-averse and conservative type mindset, which would obviously steer him/her towards a more “safe, risk-free” option, which is Pakistani automobiles or whether an individual likes to experience new vehicles, makes and models which are not available elsewhere in Pakistan, and gives the customer a little bit more of a novelty when using the Japanese imported cars which comes preloaded with a plethora of features, gadgets, gizmos in terms of satellite navigation, multiple cameras, surround sound systems, anti collision systems and the works.

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